Marketing Automation is one of the best ways to scale your marketing processes while being relevant, personal and present at the right point in time. It cannot only help to save time, but also to drastically grow the sales pipeline.
Before one starts thinking about tool features and interfaces, one should be clear about the processes, the clients and their needs during specific phases in the customer journey. Mapping existing content and offerings with the customer journey gives you a first impression on where to start with marketing automation and where you need to grow traffic, create better content or receive more insights first.
Now that you have outlined a Strategy, the implementation phase starts. But how do you implement a Marketing Automation Software? Do you have a person with the right skill set in your Marketing team that can contribute to this project? What are typical pitfalls? Deloitte Digital provides the answers: a team of Salesforce Marketing Cloud and Pardot experts can give you guidance at every step of the implementation phase.
Deloitte Digital offers both, a B2B and B2C Marketing Automation software. With the Salesforce Marketing Cloud solution you can engage both with customers and businesses. The system is AI-based and can give you optimal recommendations on new target groups. Moreover, the system provides various channels and brand interaction touchpoints to assure ongoing interaction with your customers. Also, you can make sure that all your actions are streamlined and the integrated pre-built templates will make the marketers life a lot easier and increases the marketing teams´s efficiency.
With Pardot, on the other hand, you can entirely focus in B2B. In B2B Marketing Automation the focus is, unlike in B2C, not so much on personalized content and experience, but on user education and value generation for leads. Indeed, B2B Marketing Automation, it is a great solution that not only gives you useful insights on effective lead generation and streamlined lead management, but also aligns marketing and sales teams. Furthermore, the system provides you with an analysis on key performance indicators such as the return on marketing spends. Above all, both Salesforce Marketing Cloud and Pardot can support your team with effective and efficient E-mail marketing by offering i.e. pre-built templates and drastically increase the conversion rate.
As the largest Salesforce implementation partner in Austria, Deloitte Digital, with approximately 20 certified Salesforce experts, supports companies in concept development, implementation and ongoing support of the B2B marketing automation software Pardot.
Marketing and sales is constantly investing more time, energy and budget to reach the company’s goal. While monitoring media spends and using analytics to increase performance is common nowadays, the perspective of the marketing and sales team´s joint performance and collaboration is often neglected. Let us change that and focus on the most important value driver: Your team.
Based on the experience with many different sales and marketing teams, Deloitte Digital has developed a format that allows teams to elaborate on the current marketing vision. It allows you to not only uncover hidden problems and challenges, but also strengthen the alignment in the team and the interpretation of a company´s goals and vision. We help you and your team to remove problems and move forward.
Process problems arise quite often. Sometimes analytics data is not available in the team, people are missing feedback, file systems are chaotic and knowledge management is not done right. Moreover, have you ever thought about the negative effects on team motivation and overall team performance caused by these seemingly little problems? Therefore, “Current challenges” should be one of the most important blocks of your Marketing Excellence Workshop. It then has the power to transform the way your team works in the future.
Have you ever asked yourself why you are doing a specific task and its goal? Of course, you did. Nevertheless, you might also know situations when processes become routines, there is limited time for feedback and not well thought through requests, e.g. “We have to create 3-5 blog-posts every week, because we decided so.”
This illustrates an example where marketing is unfortunately done for the sake of marketing only. Therefore, one should ask itself the W-questions such as:“What is the real goal behind my tasks?” and “Who on the team could help me spread the word or provide additional information and support that helps me to reach that goal?” Bringing the common vision to life is key for/to a healthy and performing team.
These are two examples that demonstrate the importance of constantly working on your team experience rewards one with becoming an excellent marketing team. Request more information today and benefit from this works.
We would love to help you to bring your marketing team to the next level with our Marketing Excellence Workshop. Get in touch today!